2021 Media Kit

Swiss company opens ‘smart protein’ centre

With its eye on the growing popularity of flexitarian diets in the Asia-Pacific region, Swiss-based fragrance and taste company Firmenich launched its Culinary and SmartProteins Innovation Centre in Singapore. The flexitarian diet is a style of eating that encourages mostly plant-based foods while allowing meat and other animal products in moderation.
The company's expertise in taste and plant-based proteins will enable the new centre will offer tailored solutions to meet the unique needs of the Asian market. The centre also plans to explore new angles for meat-free dishes.
Singapore’s Economic Development Board (EDB) is a partner in this investment. Firmenich’s decision to set up its centre in Singapore is testimony to the republic's significant role in creating and developing sustainable and innovative solutions to meet the nutritional needs of the region, EDB said.
Studies reveal that Asia-Pacific is the fastest-growing region for plant-based alternatives worldwide. The market is estimated to grow 25% by 2025.

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