2021 Media Kit

More immune-boosting diets seen in the future

Maintaining a healthy immune system is critical. More consumers in Asia-Pacific and beyond are adding immune-boosting food to their diets to support good health, new findings reveal. Mintel’s Future of Nutrition, Health and Wellness 2021 report highlights the following: the growing shift in consumer behaviour related to health, the role holistic solutions play, and the opportunities for healthy, affordable, accessible and sustainable food.
"The pandemic has exposed critical truths related to nutrition, health, and wellness. It has shown that health is both a personal and public concern,” said Daisy Li, Associate Director, Mintel Food and Drink, APAC. For example, research shows that 70% of Chinese consumers regularly include immune-boosting food in their diet because of COVID-19, and 50% plan to continue doing so this next year. In Brazil, 56% of consumers aspire to eat a diet that reduces the risk of lifestyle diseases such as hypertension and diabetes.
And this trend is likely to continue post-pandemic, as Li explained:
“The COVID-19 pandemic has reinforced the importance of having a healthy immune system. Immunity benefits continue to resonate as people look for ways to support their immune systems and protect themselves from illness. Our research shows that demand for healthy food and drinks has increased as COVID-19 has made healthy eating a higher priority to reducing the risk of chronic diseases. The desire to stay healthy will keep consumers engaged with immune-support products, even after the pandemic has subsided.”
The firm said nutrition would be practised as self-care in the coming years. Thus, food and drink brands can tap into the self-care movement, such as healthier options, packaging to support mindful eating or even mood food formulations. Brands can look at a multi-faceted approach to support immune health to help meet consumers’ overarching wellness goals. Compiled by Kristy Tan (Image from Unsplash)

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