2021 Media Kit

Vegan pork debuts in China


Beyond Meat, a pioneer in plant-based meat has unveiled its latest creation — Beyond Pork. Designed to deliver the great taste, juicy texture and culinary versatility similar to traditional minced pork, the new offering is specifically for the Chinese market.
Candy Chan, Beyond Meat's China general manager, said Beyond Pork's exclusive debut in China furthers the company’s commitment to this important market and its vision for plant-based meat to continue winning the hearts (and mouths) of Chinese consumers.
Pork is a popular meat in China, and the country ranks among the highest pork consumption rates in the world, making it an excellent location for the unveiling of Beyond Pork. The development of the plant pork was a global collaboration between the company’s R&D teams in Los Angeles and Shanghai.
To celebrate the launch of the new plant-based pork, the company partnered with popular restaurants in Shanghai such as Egg, Moménti, RAC, Solo X, and Tun Wang. These eateries are creating dishes using the pork alternative.
Said Simon Briens, co-founder of RAC restaurant: "I was very impressed the first time I tried Beyond Pork. I thought the chef must have actually used traditional animal pork mince by mistake. I think our fans are going to be very impressed when they try it. I bet they won't even be able to tell the difference either.” 
The introduction of Beyond Pork follows the successful launches of the company’s beef alternative in mainland China. It comes at a time when interest in plant-based meat is growing in China and around the world. (Image from Beyond Meat)

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