‘True Italian taste’ begins Asian tour


Agricultural cooperative Conserve Italia and tomato sauce maker Cirio recently began its promotion of Italian cuisine in the region. The first initiative, which aims to bring the authentic taste of Italian food in Asian kitchens, demonstrated the Italian way of making pizza in Bangkok, Thailand.
Cirio and Conserve Italia are part of a project called The European Art of Taste: Italian Fruit & Veg Masterpieces. Other participants are Origine Group, Jingold, Joinfruit, King Fruit, Mazzoni, RK Growers and Oranfrizer. Financed by the European Union and the Italian government, the project promotes Italian fruit and vegetables in Asian countries.
The Bangkok event called True Italian Taste, Authentic Italian Table: All you need in cooking Pizza, was organised in collaboration of the Thai Italian Chamber of Commerce, the Verace Pizza Napoletana Association, and the Italian Foreign Ministry.
"This kind of initiative has been created to promote Italian products in Asia,” said Diego Pariotti, foreign marketing director for Conserve Italia. "The Asian market is showing an important growth for Cirio's tomato products.”
He added that both Cirio and Conserve Italia are developing their presence in South-east Asia and China with the help of the European Art of Taste project. (Image from Unsplash)

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