2021 Media Kit

Outlook on permeate high says US dairy agency

According to the US Dairy Export Council (USDEC), permeate is becoming more attractive to manufacturers as a multifunctional ingredient. In a recent webinar, USDEC revealed to Chinese food and beverage manufacturers that global food and beverage new product introductions containing permeate have climbed sharply over the past decade. A co-product from the manufacturing of whey/milk protein concentrate (WPC/MPC), permeate is a high-lactose, mineral-rich, dairy ingredient produced through the removal of protein and other solids from skim milk or whey using physical separation techniques.
"US suppliers have invested in research and development efforts to optimise permeate flavour and functionality in a variety of food and beverage applications. They can also provide customers with technical and new product ideation," said Kristi Saitama, vice-president, global ingredients marketing for USDEC.
Based on an analysis of tracking data from the Innova Market Insights' Innova Database, USDEC said new product introductions containing permeate reached an all-time high of 531 products in 2019. This was up 11% over 2018 and double the number of introductions in 2015. The Innova tracking data further also revealed that permeate usage is expanding and diversifying globally, with launch share notably rising in Latin America, Asia and the Middle East as these regions discover the advantages of using permeate. The geographic split for 2019 was precisely 50/50 with North America and Western Europe accounting for one-half and the rest of the world the remaining half.
"The global trends show why permeate is a strategic business opportunity for product formulators looking for functionality and value," said Annie Bienvenue, vice-president, global ingredients technical marketing services for USDEC. "It's aligned with consumer and category trends, leaves room for even more potential and limitless opportunities in China as a market completely new to permeate in food applications, alongside other growth markets for permeate around the world." (Image from Pixabay)

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