2021 Media Kit

More organic food and drink choices across the globe in the last 10 years

Organic food and drinks fans rejoice! Latest research from Mintel reveals there has never been so much organic food and drink choices across the globe. In the last 10 years, the total number of new food and drink product launches globally with an organic claim has risen from 6% to 10% between August 2009 and July 2019 according to the firm’s Global New Products Database (GNPD). 
Organic food choices increased over last decade said Mintel
(Photo from Pixabay)
What’s more, Europe is leading the way in terms of organic food and drink innovation, with almost a fifth of all food and drink products launched in Europe carrying an organic claim, says Mintel. In the 10 years to July 2019, the number of European food and drink launches with an organic claim has shot up from 9% to 17%, satisfying Europe’s hunger for organics. Current leading innovators include France (accounting for 22% of all organic launches in Europe between August 2018 and July 2019), Germany (20%) and Spain (9%).
Meanwhile, North America has also experienced an impressive increase in organic launches. The number of organic food and drink products has grown from 9% in 2009 to 15% in 2019 (Aug 2018-July 2019). While the availability of organic food and drink products in Asia Pacific, Latin America, and the Middle East and Africa has risen slightly, less than one in twenty (4%) food and drink launches between August 2018 and July 2019 carried an organic claim in each of these regions. This is up from 3% in Asia Pacific and Latin America, and 2% in the Middle East and Africa ten years ago.
“Organic produce has seen growing support among European consumers at a time of increasing concerns for wellbeing, health and the environment. Our research shows that the European market is spearheading organic food and drink innovation, with France, Germany and Spain leading the way,” said Katya Witham, Global Food & Drink Analyst at Mintel.
“Although organic products have fully entered mainstream channels and continue to gain traction with shoppers, the organic segment still offers innovation opportunities across numerous food and drink categories. This is especially true in categories where organic claims have previously played a minor role, such as wine.”
Mintel research also finds that among consumers in France, Germany, Italy, Spain, and Poland, Millennials (aged 25-34) and Gen Zs (aged 16-24) are the most likely to purchase organic food and drink. Of these five countries, Italian Millennials are most likely (87%) to buy organic food and drink, followed by their German (86%), Spanish (85%) and French (81%) counterparts. In Poland, it’s Gen Z that is most interested in organic food and drinks, with 83% claiming to buy such products, compared to 80% of Polish Millennials.

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