2021 Media Kit

SIAL China’s Kate Ba on impact of China’s F&B consumption

SIAL China representative Kate Ba, who is the event organiser’s marketing and communications director, recently came to Singapore to give highlights of what will be in store for trade visitors to this year’s event.
SIAL China, said to be the largest food innovation exhibition in Asia will be held from May 14 to May 16, 2019, in Shanghai, China. With an estimated 4,300 exhibitors and 112,000 professionals expected to attend this year’s exhibition, SIAL China will provide food professionals with a unique platform for exchange and business opportunities with Asian markets.
In 2018, 28% of all international exhibitors and 62% of international visitors at SIAL China came from Asia, a key region for SIAL China organisers, who recently conducted promotional activities, including a series of press conferences held Thailand, Malaysia, Singapore, and South Korea.
Ms Ba, who led the team in Singapore, told Tasty Asia that while China is currently importing huge quantities of food and beverage from different parts of the globe, the country is also focusing on innovating its food and beverage manufacturing industry, particularly its seafood processing sector.
She also pointed out that Chinese consumers’ large food and beverage consumption do make an impact not only in Asia but the global F&B markets as well.
According to the organiser, how and what people consume in Asia is being impacted on a daily basis by technological innovation and a growing middle class. In 2018, cross border e-commerce trade was up 50%, which accompanied with advanced logistics and online shopping platforms helped Chinese consumers access and develop a taste for exotic food and beverages including fruit, seafood, and local specialty products which have traditionally been less commonplace on Chinese tables. Meanwhile, in Asia-Pacific, 63% of consumers view their mobile phones as their most important shopping tool.
At the same time, Asia's middle class has grown significantly, giving them financial access to imported goods. SIAL China cites a 2017 study by the Brookings Institution, wherein 88% of the next one billion people to enter the middle class globally will be from Asia, and by 2030 Asia's middle class is expected to reach nearly 3.5 billion people or 65% of the world's total.
Watch the video for more details.

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