As the global F&B industry continues to lean towards more sustainable business models, more beverage establishments embrace sustainable practices within their operations. The global cruise operator Norwegian Cruise Line (NCL) recently unveiled elevated culinary and beverage offerings for its new Prima Class vessels, Norwegian Prima and Norwegian Viva. The first two of six new ships will not only highlight revamped venues and dining menus. The ships will also feature the 'sustainably focused' Metropolitan Bar. The new bar venue will serve responsibly crafted zero-waste cocktails with surplus ingredients while offering a fully sustainable spirits menu and biodynamic wines. The biodynamic wines use organic farming methods such as compost as fertiliser and avoid most pesticides. Signature cocktails, such as the "Primadonna", use surplus banana peels with Flor De Cana rum distilled using 100% renewable energy. The cruise line also collaborated with Bodegas Hidalgo La Gitana to introduce and produce responsibly sourced botanical gins using 100% recyclable glass and wood for the bottle's design.
Meanwhile, Western Australia-based beer producer Rocky Ridge Brewery (RRBC) got an award recently for its dedication to striving for a sustainable future by consciously choosing renewable energy, water reuse, and industry best practice. The company aims to achieve zero carbon emissions by 2023 by implementing green initiatives, including off-grid power, water usage reduction, packaging, greener pastures, and business sustainability.
"Over time, our simple ideology of 'everything we brew, we grow' has evolved. But our desire to push the boundaries of sustainability in our industry has not wavered," said Hamish Coates, general manager and founder of RRBC.
Lastly, Tech-enabled coffee chain Flash Coffee and its partnership with green start-up CleanHub take its sustainable mission one step further. In 2021, the coffee chain embarked on a quest to neutralise its plastic impact for all past, present, and future purchases by committing to recover plastic waste before it reaches the oceans. So far, the initiative has helped recover more than 80,000 kilograms of plastic waste with the help of CleanHub's traceability technology and its global network of plastic collection projects.
Now the companies announce that customers can play a role in helping collect more ocean debris. Using the coffee chain's app, customers can purchase drinks and donate to the chain's sustainability mission. Compiled by Kristy Tan
Image from Unsplash
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