New Canadian wheat book for Bangladesh market


Cereals Canada, a not-for-profit industry association representing the Canadian cereal grains value chain, has released its latest Canadian Wheat Milling handbook, translated to Bangla for the Bangladesh market.
Since 2009, Cereals Canada has provided in-country, annual technical support programming to the Bangladesh milling market and training at the agency's headquarters in Winnipeg. The association said the Bangla language version of the handbook would help local millers understand Canadian wheat and flour more. The book contains information on grain and flour quality testing. The new version also has additional information to complement the in-person training and webinars conducted by the association.
"Canada is one of the top exporters of high-quality wheat to Bangladesh. We are proud to be contributing to Bangladesh's food security efforts," said Lilly Nicholls, High Commissioner of Canada in Bangladesh.
Bangladesh has been an important export market for Canadian wheat. Over the past five years, it has averaged over one million tonnes of Canadian wheat imports per year. For common wheat, Bangladesh is Canada's seventh-largest export market. Bangladesh accounts for about 6% of Canadian wheat exports, excluding durum in 2020-21 and remains a stable market. The association added that wheat consumption in Bangladesh had increased partly due to rising GDP per capita.
Dean Dias, chief executive officer with Cereals Canada, said:
"High-quality Canadian wheat remains an important ingredient in Bangladesh wheat-based foods. Bangladesh is an important market for Canada's wheat sector and demand in growth could continue through the next decade."

(Image from Unsplash)

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