2021 Media Kit

Chinese restaurant operator hits 10,000 milestone

Yum China Holdings recently opened its 10,000th store located in Ba’oa, Hainan Province. The company operates a portfolio of restaurant brands, including KFC, Pizza Hut, Taco Bell, East Dawning, Little Sheep, Huang Ji Huang and COFFii & JOY, with locations in over 1,400 cities and towns across mainland China.“We are excited by our long-term prospects in China, especially the huge potential to expand our store network further. We will grow our digital footprint to capture online opportunities,” said Joey Wat, CEO of Yum China. “To drive this growth, we will continue to prioritise innovation across every area of our business."
Despite the challenges caused by COVID-19, the company said its original target of 800-850 new stores in 2020 remains unchanged. Yum China will use multiple store formats to grow its footprint in new and existing markets across all city tiers. New designs and an extensive store remodelling programme will enhance customer experience and keep existing stores looking refreshed. It will also continue to invest in key growth opportunities, including digitalisation, and supply chain and technology capabilities.

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