Yum China Holdings, has opened an Innovation Center in Shanghai—marking an “exciting milestone” as the company continues to enhance the customer journey through innovation. The new facility is a space to “engage, connect, and collaborate” to create products and solutions that are at the forefront of industry trends. From KFC's Okinawa sea-salt ice-cream to Pizza Hut's durian pizza, Yum China launches more than 300 new and upgraded products on average every year across all of its brands. Each product needs to go through extensive rounds of testing and adjustments before it makes the menu. The Innovation Center will allow core functions across Yum China and its brands, partners and industry experts to work together closely and effectively to enhance the customer journey.
"In a fast paced and dynamic industry, innovation is key and central to everything we do. We have been in China for over 30 years and have continued to evolve and grow with new generations of customers thanks to our relentless focus on innovation and staying close to changing customer preferences," said Joey Wat, CEO of Yum China. "The establishment of the Innovation Center is testament to our commitment and vision to become the world's most innovative pioneer in the restaurant industry. Through creating an integrated hub, we look forward to continuing to explore innovative ways to drive growth, deliver value, and enhance every aspect of the customer experience."
Covering an area of 27,000 sq. ft, the Innovation Center is an integrated research and development facility that has been designed to generate new ideas and concepts and enable the rapid roll out of localised and innovative products. The center also features state-of-the-art facilities including a test kitchen, a sensory test area, as well as a suite of labs covering quality assurance, equipment and restaurant technology testing, packaging innovation, new store model prototypes, and content production.
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