According to a Nielsen Insights
report, more than nine-in-ten (94%) Australian households have purchased some type of fish or seafood last year. In the 52 weeks ending in 8 September 2018, these households spent an average of AUS$167 split across 16 shopping occasions in the last 12 months.
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| Aussies ate more fish last year |
What’s more, major supermarkets are driving the growth of fresh fish and seafood sales, while purchase from speciality shops and fish markets have declined. In 2018, Nielsen found that 79% of Australian shoppers purchased their fresh fish from the supermarket, compared with just 21% buyers of seafood sold in speciality shops and markets.
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