Kombucha market to thrive

Kombucha, a lightly sweetened fermented beverage, will grow into an US$11.91 billion market by 2030. New data from Grand View Research reveal that increasing consumer awareness about functional beverages has escalated the demand for kombucha. The fermented drink is also considered a healthier beverage option than carbonated drinks. Kombucha has grown into a commercial product in the US, and several companies are producing kombucha and its variety. The therapeutic effects of this beverage are derived from its chemical composition, mainly the polyphenols and secondary metabolites. These are produced during fermentation. Aside from the US, the product has gained popularity in China, Russia, Germany, and the Middle Eastern countries. Kombucha is made in these regions at larger scales for consumption. The conventional product segment accounted for the most significant global market revenue share for 2021. The growing availability of traditional kombucha in fruit and herb flavours, such as ginger, lemon, blueberry, raspberry, strawberry, lime, mint, and mango, is driving the product demand.
Meanwhile, the off-trade distribution channel segment will grow at the fastest compound annual growth rate (CAGR) during the Grand View’s forecast period. Data reveal that several brands use proprietary filtration and encapsulation technology that allows probiotic bacteria to survive pasteurization and live at room temperatures.
Lastly, the report says that the global kombucha market is highly competitive and dominated by large multinational manufacturing companies. Market participants face intense competition from each other, especially from the top players, as they have a large consumer base, strong brand recognition, and vast distribution networks. (Image from Unsplash)

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